About Us

Hype Kills Was Created And Established In 2015 By Dennis Vargas Jr, A Designer & Creative Director From New York City. Raised By An African-American Mother And A Ecuadorian Father In Manhattan New York. His Designs Are Influenced By His Deep Roots In Music, Arts, Sneakers, And The Streetwear Culture He Grew Up On In The Early 2000’S. Dennis Reflects On How His First Trip To Los Angeles In 2006 With His Father Forever Changed The Trajectory Of His Life And Admiration For Streetwear. His Parents Embraced The  Streetwear Scene Early On And Passed It Down To Their Son Which Initially Ignited And Contributed To His Passion For Design. Los Angeles Became A Way For Him And His Father To Connect As They Would Travel Coast To Coast, Visiting Sneaker Stores To Find Hidden Gems, And Bring Back To New York City. His Multi-Cultural Upbringing In New York, Competitive Drive On The Basketball Court Is What Excavated Something Deeper To Not Only Create Hype Kills, But Push Others Through The Brand To Reach Their Maximum Potential. His Outlook On Hype Kills Is To Be Better Than Yesterday, Master Your Craft, And Never Be Discouraged Of The Competition. 

What Does Hype Kills Mean To You?